Adobe Express- Powered by Adobe Firefly

Projects: Lifecycle marketing campaign on AI using Adobe Express.

Tasks:

• Concept and Format Development
• Prototyping & HTML Templating
• Email Series, Paid and Social Ads‍

Challenge:

In a lifecycle marketing series to activate existing customers, the new AI features of Adobe Express are presented in a playful way. The main challenge is to arouse interest through appealing use cases and to demonstrate the topic of AI in a simple and appealing way.

Result:

• Series of 10 LCM Emails
• Paid & Social Ads

To the animated email

To the animated email

To the animated email

To the animated email

To the animated email

‍

Siemens

Projects: Listicles on Siemens Smart Infrastructure

Tasks:

• Concept and Format Development
• Creative Writing (Teaser & Articles)
• Design Templates based on the Siemens Style Guide    
• Motion design for the final listicles

Challenge:

The combination of list and article is a.... Listicle. Siemens hired us to translate content from the area of Smart Infrastructure into this format. The challenge is to adhere to the Siemens CI while at the same time developing a new, appealing format. The content is played out on LinkedIn as an animated teaser and a follow-up expert article.

Result:

• 10 Listicle Video Teasers for LinkedIn Ads
• 10 professionally prepared articles

3 tips for the perfect energy balance

How do you make the leap to a perfect #energy footprint? 🌱 In addition to a green footprint, smart #energy solutions also offer strategic advantages for your company. Roland Schmidt, Head of Energy Performance Services, reveals 3️ tips on how to optimize your energy balance:

LinkedInPost | LinkedIn Article

6 examples of how smart buildings communicate

Learn how to understand your building data💡. At #SymposDigital21 on June 8, we'll show you how complex data becomes #SmartData and helps your building become intelligent, efficient, and attractive. #SmartBuildings

LinkedIn Post

3 figures that show how much optimization potential there is in buildings

Up to 50% of the energy consumed by #buildings and infrastructure is used inefficiently. 😳 Here are 3 reasons why buildings should be optimized! 👉

LinkedIn Post

‍

Technical University Aschaffenburg

Project: new website in Typo3 // Content Creation // Workshops

‍

The project

From old to new: Due to the rapid growth of the still young TH Aschaffenburg, the university's website had to meet many new requirements in a short time. There were also new technical requirements and a need for optimization, for example with regard to accessibility, responsiveness and search engine findability. In addition, it was time for a refresh of the visual and formal language of the website. Having already changed its name from Hochschule Aschaffenburg to Technische Hochschule (TH) Aschaffenburg in 2019, a new website was to be created in 2020.

‍

The objective

A central role in the project was played by communicating the core competencies and umbrella messages of TH Aschaffenburg. From these, we derived recommendations for action. Particularly relevant for the university are the core themes of "professional competence," "high teaching quality," as well as "practical relevance" and "family-like" interaction. In order to anchor these values fundamentally in the offering, the content of the website in which the values are reflected was particularly relevant:

‍

• The content of the online offering should be of high quality in terms of images, text, and sound, and the topics depicted should be curated by a university-wide editorial team (→ expertise).
• It was important that the writing style also appear as consistent as possible throughout the offering.  
• It was necessary for the language used to sound open and collaborative ("togetherness"), but also to radiate (professional) competence, e.g. through the choice of words and the general language level. Likewise, established terminology and expressions of specialized industries should be used ("Practical").  
• All study programs at the TH AB are accredited. The wish was to show this by the seal of the accreditation agency and in the future also by the seal of the Accreditation Council (already on the homepage).  

• In addition to teaching, research also plays an important role at the TH Aschaffenburg, for example in the acquisition of third-party funding. In order to link teaching and research more visibly in the future and to support the university's overarching goal of transferring knowledge, a separate content-related page area should be created for this ("Practical" and "Together").

The goals of the new website were to present the content in multimedia form. Within a clear structure, the different areas of the university were to be represented equally.  

In addition, the site as a whole was to become more interactive, personal, and modern. Stephan Powilat summarizes TH Aschaffenburg's vision as follows: "The university wants an attractive, contemporary website that complies with data protection regulations. It should offer a clear information architecture and intuitive access for its core target groups."

‍

The procedure

We began implementing the project in mid-2020. In several workshops, we initially developed a requirements profile with the university's employees. By involving as many university employees as possible in the development process from the start, we increased the university's acceptance of the upcoming relaunch and thus prevented the impression of an elite project. In addition to the university website (www.th-ab.de), there was also a "Studying in AB" site on which the university presented its degree programs. The new website was to combine the content and design elements of both previous websites.

An editorial system was designed with the help of the design thinking approach. Together with a partner agency, we conducted training sessions for all employees who will be responsible for editing the new website in the future. In several workshops, we worked with the future editors on the basics of "good copy writing on the web". The topic of accessibility was also taught to the employees with the help of several exercises.

Parallel to that, the development of the Typo3 website focused on the usage habits of the main target groups. That's why we opted for a "mobile first" approach, prioritizing the optimization of the user experience on smartphones and tablets over other devices. For contemporary, authentic visuals that reflect the values and messages of TH Aschaffenburg, we conducted a photo shoot with staff and students.

Due to our young team, we were able to easily empathize with the main target group of possible students. In doing so, we were able to use our experience and knowledge with TH Bingen as a long-standing customer in the higher education sector to

benefit. This made it easy for us to make the right decisions in terms of university marketing, from the conception to the implementation of the project.

‍

‍

‍

Result and Outlook

In the beginning of March 2022, it was time: After 1.5 years of development, the new website of the TH Aschaffenburg went online. For us, however, this day does not mean the end of the cooperation with the university: We will continue to provide the TH Aschaffenburg with expert support for the ongoing operation of the website.

For us, the project with its many different subtasks was a challenge with ups and downs. In the end, the project team mastered the relaunch with ease. Managing Director Stephan Powilat draws a positive conclusion: "We are pleased that we can support the TH Aschaffenburg with the relaunch of the website and a new concept and give their marketing new momentum.

If you have not yet visited the TH Aschaffenburg website, you should definitely do so. Here you can go directly to the site.

‍

‍

Adobe Systems

Projects: Adobe Young Learners - Google Docs

To make digital teaching a success, we have developed a series of distance learning templates for our long-term partner Adobe. Teachers can fill these with tasks and pass them on to their students.

A colorful appearance has a motivating effect and appeals to students of all ages. Unique illustrations make the templates stand out clearly from other online learning tools.

Subtle animations and individual details give the illustrations a unique look that is highly recognizable. The characters also reflect the diversity of the students, as the templates are intended to be used by teachers worldwide.

Each subject area has its own color scheme and is recognizable by an animated icon. This icon style also serves to graphically highlight the individual categories and to structure the task more clearly.

‍

‍

‍

Adobe Awards Videos