Industries

Finance & Insurance

In finance, insurance, and consulting, a level of seriousness is required. At the same time, new sales channels and social marketing are becoming increasingly important to reach younger target groups. For Hüttig und Rompf AG, we have been the lead agency in terms of communication for years and are responsible for performance marketing, SEO relevance and website maintenance. In addition, Zurich Insurance, Fusion Consulting and e.g. BearingPoint are among our existing customers.

Hüttig and Rompf AG

The hidden champion of property financing

/ Lead Strategy / Performance Marketing / TYPO3 Website / SEO

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Technology & Innovation

New technologies, automation and artificial intelligence are already a part of our work. For Adobe Systems, for example, we develop intelligent learning platforms with Deep Learning and for Siemens we are active in the field of Smart Infrastructure and Smart Hospital.

Siemens

Siemens Smart Infrastructure - Listicles

/ Social Content Strategy / Storyboarding / Creative Writing / Motion Design / Listicle Format / LinkedIn Ads

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Siemens

Projects: Listicles on Siemens Smart Infrastructure

Tasks:
  • Concept and Format Development
  • Creative Writing (Teaser & Articles)
  • Design Templates based on the Siemens Style Guide    
  • Motion design for the final listicles
Challenge:

The combination of list and article is a.... Listicle. Siemens hired us to translate content from the area of Smart Infrastructure into this format. The challenge is to adhere to the Siemens CI while at the same time developing a new, appealing format. The content is played out on LinkedIn as an animated teaser and a follow-up expert article.

Result:
  • 10 Listicle Video Teasers for LinkedIn Ads
  • 10 professionally prepared articles

3 tips for the perfect energy balance

How do you make the leap to a perfect #energy footprint? 🌱 In addition to a green footprint, smart #energy solutions also offer strategic advantages for your company. Roland Schmidt, Head of Energy Performance Services, reveals 3️ tips on how to optimize your energy balance:

LinkedInPost | LinkedIn Article

6 examples of how smart buildings communicate

Learn how to understand your building data💡. At #SymposDigital21 on June 8, we'll show you how complex data becomes #SmartData and helps your building become intelligent, efficient, and attractive. #SmartBuildings

LinkedIn Post

3 figures that show how much optimization potential there is in buildings

Up to 50% of the energy consumed by #buildings and infrastructure is used inefficiently. 😳 Here are 3 reasons why buildings should be optimized! 👉

LinkedIn Post

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Research & Development

Through BioNTech, Mainz is currently experiencing an upswing in awareness, for over 10 years we have been a set partner as a digital agency for BioNTech, CIMT, TRON, CI3, CurATime. Here, we develop websites & portal solutions, are responsible for content & social marketing and oversee the implementation of digital congress media.

Association for Cancer Immunotherapy - CIMT

Özlem Türeci, the new president of CIMT - time for a redesign

/ Annual Meeting / Cancer Research / Website / Online Marketing / Corporate Design

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Industry & Service

We have already had the pleasure of working for well-known companies such as Panasonic, Pentax, Deutsche Post or GLS - but exciting system solutions are also being created for one or two hidden champions, such as the job portal for Persona Service AG, the machinery software for DWK or the digital supply system for Selit, one of Germany's largest hardware store suppliers.

Adobe Systems

Adobe - Photoshop-Kampagne – Everyone can

/ Photoshop Campaign Europe / Animation / Social Media & TV Spots / Cinema 4D / Everyone can

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Culture & Education

Culture is important to us - in times of Corona we could contribute a small part and support the Mainzer Unterhaus, as an institution for cabaret, with our services. In the education sector we are responsible for the websites and intranet solutions of TH Bingen & TH Aschaffenburg (relaunch is in the making). We are also involved in many projects for Adobe Systems in the education sector.

TH Aschaffenburg

Relaunch & technical implementation of a brand new website for TH Aschaffenburg

/ website relaunch / photo shooting / workshop / Typo3 / redesign / accessibility / SEO

All project info here

Technical University Aschaffenburg

Project: new website in Typo3 // Content Creation // Workshops

The project

From old to new: Due to the rapid growth of the still young TH Aschaffenburg, the university's website had to meet many new requirements in a short time. There were also new technical requirements and a need for optimization, for example with regard to accessibility, responsiveness and search engine findability. In addition, it was time for a refresh of the visual and formal language of the website. Having already changed its name from Hochschule Aschaffenburg to Technische Hochschule (TH) Aschaffenburg in 2019, a new website was to be created in 2020.

Old becomes new

The objective

A central role in the project was played by communicating the core competencies and umbrella messages of TH Aschaffenburg. From these, we derived recommendations for action. Particularly relevant for the university are the core themes of "professional competence," "high teaching quality," as well as "practical relevance" and "family-like" interaction. In order to anchor these values fundamentally in the offering, the content of the website in which the values are reflected was particularly relevant:

  • The content of the online offering should be of high quality in terms of images, text, and sound, and the topics depicted should be curated by a university-wide editorial team (→ expertise).
  • It was important that the writing style also appear as consistent as possible throughout the offering.  
  • It was necessary for the language used to sound open and collaborative ("togetherness"), but also to radiate (professional) competence, e.g. through the choice of words and the general language level. Likewise, established terminology and expressions of specialized industries should be used ("Practical").  
  • All study programs at the TH AB are accredited. The wish was to show this by the seal of the accreditation agency and in the future also by the seal of the Accreditation Council (already on the homepage).  
  • In addition to teaching, research also plays an important role at the TH Aschaffenburg, for example in the acquisition of third-party funding. In order to link teaching and research more visibly in the future and to support the university's overarching goal of transferring knowledge, a separate content-related page area should be created for this ("Practical" and "Together").

The goals of the new website were to present the content in multimedia form. Within a clear structure, the different areas of the university were to be represented equally.  

In addition, the site as a whole was to become more interactive, personal, and modern. Stephan Powilat summarizes TH Aschaffenburg's vision as follows: "The university wants an attractive, contemporary website that complies with data protection regulations. It should offer a clear information architecture and intuitive access for its core target groups."

The first prototypes are created

The procedure

We began implementing the project in mid-2020. In several workshops, we initially developed a requirements profile with the university's employees. By involving as many university employees as possible in the development process from the start, we increased the university's acceptance of the upcoming relaunch and thus prevented the impression of an elite project. In addition to the university website (www.th-ab.de), there was also a "Studying in AB" site on which the university presented its degree programs. The new website was to combine the content and design elements of both previous websites.

An editorial system was designed with the help of the design thinking approach. Together with a partner agency, we conducted training sessions for all employees who will be responsible for editing the new website in the future. In several workshops, we worked with the future editors on the basics of "good copy writing on the web". The topic of accessibility was also taught to the employees with the help of several exercises.

Parallel to that, the development of the Typo3 website focused on the usage habits of the main target groups. That's why we opted for a "mobile first" approach, prioritizing the optimization of the user experience on smartphones and tablets over other devices. For contemporary, authentic visuals that reflect the values and messages of TH Aschaffenburg, we conducted a photo shoot with staff and students.

Due to our young team, we were able to easily empathize with the main target group of possible students. In doing so, we were able to use our experience and knowledge with TH Bingen as a long-standing customer in the higher education sector to

benefit. This made it easy for us to make the right decisions in terms of university marketing, from the conception to the implementation of the project.

Meetings and Workshops for Coordination

Result and Outlook

In the beginning of March 2022, it was time: After 1.5 years of development, the new website of the TH Aschaffenburg went online. For us, however, this day does not mean the end of the cooperation with the university: We will continue to provide the TH Aschaffenburg with expert support for the ongoing operation of the website.

For us, the project with its many different subtasks was a challenge with ups and downs. In the end, the project team mastered the relaunch with ease. Managing Director Stephan Powilat draws a positive conclusion: "We are pleased that we can support the TH Aschaffenburg with the relaunch of the website and a new concept and give their marketing new momentum.

If you have not yet visited the TH Aschaffenburg website, you should definitely do so. Here you can go directly to the site.

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Media & Communication

We've been working for the software company Adobe Systems for more than 15 years now, jointly developing cross-media concepts, digital campaigns, email marketing or web solutions for a wide variety of areas. We also work for the Type Directors Club, ZDF Enterprises, GWA, VRM and many more.

Adobe Systems

Email Marketing - Creative Writing, Eye-Candy & Performance

/ Prototyping / Adobe Styleguide / Responsive Emails / Inbox Detection / Open Rate

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Start-Up & Local Heros

With Tiny Art and the GWA Job Exchange, we developed our first own products. We were also able to support some start-ups and new businesses in the development of an online presence, the first webshop or a campaign. We also supported one or the other local hero, e.g. Geile Weine, HitchOn, Sport aus Mainz, Autorenkombinat, Kontrastfilm, Staatsorchester Mainz, B-DA

Tiny Art - a LABOR product

Let's put your Kid's Art on the Wall

/ start-up / own product / corporate design / photo shoot / social marketing / website / heart project

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Contact

Let's talk,

Stephan Powilat

Stephan is our contact person for performance marketing and is responsible for projects in the area of finance & insurance, as well as education & culture.
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Mathias Vogel

Mathias is our contact person for user experience, digital campaigns & email marketing and oversees projects in the area of technology and research & development.
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Florian Lange

Florian is the contact person for DevOps & Innovation and manages projects in the areas of technology, industry, media & communication.
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