In finance, insurance, and consulting, a level of seriousness is required. At the same time, new sales channels and social marketing are becoming increasingly important to reach younger target groups. For Hüttig und Rompf AG, we have been the lead agency in terms of communication for years and are responsible for performance marketing, SEO relevance and website maintenance. In addition, Zurich Insurance, Fusion Consulting and e.g. BearingPoint are among our existing customers.
Hüttig and Rompf AG
The hidden champion of property financing
/ Lead Strategy / Performance Marketing / TYPO3 Website / SEO
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New technologies, automation and artificial intelligence are already a part of our work. For Adobe Systems, for example, we develop intelligent learning platforms with Deep Learning and for Siemens we are active in the field of Smart Infrastructure and Smart Hospital.
Siemens
Siemens Smart Infrastructure - Listicles
/ Social Content Strategy / Storyboarding / Creative Writing / Motion Design / Listicle Format / LinkedIn Ads
The combination of list and article is a.... Listicle. Siemens hired us to translate content from the area of Smart Infrastructure into this format. The challenge is to adhere to the Siemens CI while at the same time developing a new, appealing format. The content is played out on LinkedIn as an animated teaser and a follow-up expert article.
Result:
10 Listicle Video Teasers for LinkedIn Ads
10 professionally prepared articles
3 tips for the perfect energy balance
How do you make the leap to a perfect #energy footprint? 🌱 In addition to a green footprint, smart #energy solutions also offer strategic advantages for your company. Roland Schmidt, Head of Energy Performance Services, reveals 3️ tips on how to optimize your energy balance:
Learn how to understand your building data💡. At #SymposDigital21 on June 8, we'll show you how complex data becomes #SmartData and helps your building become intelligent, efficient, and attractive. #SmartBuildings
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
The combination of list and article is a.... Listicle. Siemens hired us to translate content from the area of Smart Infrastructure into this format. The challenge is to adhere to the Siemens CI while at the same time developing a new, appealing format. The content is played out on LinkedIn as an animated teaser and a follow-up expert article.
Result:
10 Listicle Video Teasers for LinkedIn Ads
10 professionally prepared articles
3 tips for the perfect energy balance
How do you make the leap to a perfect #energy footprint? 🌱 In addition to a green footprint, smart #energy solutions also offer strategic advantages for your company. Roland Schmidt, Head of Energy Performance Services, reveals 3️ tips on how to optimize your energy balance:
Learn how to understand your building data💡. At #SymposDigital21 on June 8, we'll show you how complex data becomes #SmartData and helps your building become intelligent, efficient, and attractive. #SmartBuildings
Projects: Lifecycle marketing campaign on AI using Adobe Express.
Tasks:
Concept and Format Development
Prototyping & HTML Templating
Email Series, Paid and Social Ads
Challenge:
In a lifecycle marketing series to activate existing customers, the new AI features of Adobe Express are presented in a playful way. The main challenge is to arouse interest through appealing use cases and to demonstrate the topic of AI in a simple and appealing way.
Through BioNTech, Mainz is currently experiencing an upswing in awareness, for over 10 years we have been a set partner as a digital agency for BioNTech, CIMT, TRON, CI3, CurATime. Here, we develop websites & portal solutions, are responsible for content & social marketing and oversee the implementation of digital congress media.
Association for Cancer Immunotherapy - CIMT
Özlem Türeci, the new president of CIMT - time for a redesign
/ Annual Meeting / Cancer Research / Website / Online Marketing / Corporate Design
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We have already had the pleasure of working for well-known companies such as Panasonic, Pentax, Deutsche Post or GLS - but exciting system solutions are also being created for one or two hidden champions, such as the job portal for Persona Service AG, the machinery software for DWK or the digital supply system for Selit, one of Germany's largest hardware store suppliers.
Adobe Systems
Adobe - Photoshop campaign - Everyone can
/ Photoshop Campaign Europe / Animation / Social Media & TV Spots / Cinema 4D / Everyone can
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Culture is important to us - in times of Corona we could contribute a small part and support the Mainzer Unterhaus, as an institution for cabaret, with our services. In the education sector we are responsible for the websites and intranet solutions of TH Bingen & TH Aschaffenburg (relaunch is in the making). We are also involved in many projects for Adobe Systems in the education sector.
TH Aschaffenburg
Relaunch & technical implementation of a brand new website for TH Aschaffenburg
Project: new website in Typo3 // Content Creation // Workshops
The project
From old to new: Due to the rapid growth of the still young TH Aschaffenburg, the university's website had to meet many new requirements in a short time. There were also new technical requirements and a need for optimization, for example with regard to accessibility, responsiveness and search engine findability. In addition, it was time for a refresh of the visual and formal language of the website. Having already changed its name from Hochschule Aschaffenburg to Technische Hochschule (TH) Aschaffenburg in 2019, a new website was to be created in 2020.
Old becomes new
The objective
A central role in the project was played by communicating the core competencies and umbrella messages of TH Aschaffenburg. From these, we derived recommendations for action. Particularly relevant for the university are the core themes of "professional competence," "high teaching quality," as well as "practical relevance" and "family-like" interaction. In order to anchor these values fundamentally in the offering, the content of the website in which the values are reflected was particularly relevant:
The content of the online offering should be of high quality in terms of images, text, and sound, and the topics depicted should be curated by a university-wide editorial team (→ expertise).
It was important that the writing style also appear as consistent as possible throughout the offering.
It was necessary for the language used to sound open and collaborative ("togetherness"), but also to radiate (professional) competence, e.g. through the choice of words and the general language level. Likewise, established terminology and expressions of specialized industries should be used ("Practical").
All study programs at the TH AB are accredited. The wish was to show this by the seal of the accreditation agency and in the future also by the seal of the Accreditation Council (already on the homepage).
In addition to teaching, research also plays an important role at the TH Aschaffenburg, for example in the acquisition of third-party funding. In order to link teaching and research more visibly in the future and to support the university's overarching goal of transferring knowledge, a separate content-related page area should be created for this ("Practical" and "Together").
The goals of the new website were to present the content in multimedia form. Within a clear structure, the different areas of the university were to be represented equally.
In addition, the site as a whole was to become more interactive, personal, and modern. Stephan Powilat summarizes TH Aschaffenburg's vision as follows: "The university wants an attractive, contemporary website that complies with data protection regulations. It should offer a clear information architecture and intuitive access for its core target groups."
The first prototypes are created
The procedure
We began implementing the project in mid-2020. In several workshops, we initially developed a requirements profile with the university's employees. By involving as many university employees as possible in the development process from the start, we increased the university's acceptance of the upcoming relaunch and thus prevented the impression of an elite project. In addition to the university website (www.th-ab.de), there was also a "Studying in AB" site on which the university presented its degree programs. The new website was to combine the content and design elements of both previous websites.
An editorial system was designed with the help of the design thinking approach. Together with a partner agency, we conducted training sessions for all employees who will be responsible for editing the new website in the future. In several workshops, we worked with the future editors on the basics of "good copy writing on the web". The topic of accessibility was also taught to the employees with the help of several exercises.
Parallel to that, the development of the Typo3 website focused on the usage habits of the main target groups. That's why we opted for a "mobile first" approach, prioritizing the optimization of the user experience on smartphones and tablets over other devices. For contemporary, authentic visuals that reflect the values and messages of TH Aschaffenburg, we conducted a photo shoot with staff and students.
Due to our young team, we were able to easily empathize with the main target group of possible students. In doing so, we were able to use our experience and knowledge with TH Bingen as a long-standing customer in the higher education sector to
benefit. This made it easy for us to make the right decisions in terms of university marketing, from the conception to the implementation of the project.
Meetings and Workshops for Coordination
Result and Outlook
In the beginning of March 2022, it was time: After 1.5 years of development, the new website of the TH Aschaffenburg went online. For us, however, this day does not mean the end of the cooperation with the university: We will continue to provide the TH Aschaffenburg with expert support for the ongoing operation of the website.
For us, the project with its many different subtasks was a challenge with ups and downs. In the end, the project team mastered the relaunch with ease. Managing Director Stephan Powilat draws a positive conclusion: "We are pleased that we can support the TH Aschaffenburg with the relaunch of the website and a new concept and give their marketing new momentum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Project: new website in Typo3 // Content Creation // Workshops
The project
From old to new: Due to the rapid growth of the still young TH Aschaffenburg, the university's website had to meet many new requirements in a short time. There were also new technical requirements and a need for optimization, for example with regard to accessibility, responsiveness and search engine findability. In addition, it was time for a refresh of the visual and formal language of the website. Having already changed its name from Hochschule Aschaffenburg to Technische Hochschule (TH) Aschaffenburg in 2019, a new website was to be created in 2020.
Old becomes new
The objective
A central role in the project was played by communicating the core competencies and umbrella messages of TH Aschaffenburg. From these, we derived recommendations for action. Particularly relevant for the university are the core themes of "professional competence," "high teaching quality," as well as "practical relevance" and "family-like" interaction. In order to anchor these values fundamentally in the offering, the content of the website in which the values are reflected was particularly relevant:
The content of the online offering should be of high quality in terms of images, text, and sound, and the topics depicted should be curated by a university-wide editorial team (→ expertise).
It was important that the writing style also appear as consistent as possible throughout the offering.
It was necessary for the language used to sound open and collaborative ("togetherness"), but also to radiate (professional) competence, e.g. through the choice of words and the general language level. Likewise, established terminology and expressions of specialized industries should be used ("Practical").
All study programs at the TH AB are accredited. The wish was to show this by the seal of the accreditation agency and in the future also by the seal of the Accreditation Council (already on the homepage).
In addition to teaching, research also plays an important role at the TH Aschaffenburg, for example in the acquisition of third-party funding. In order to link teaching and research more visibly in the future and to support the university's overarching goal of transferring knowledge, a separate content-related page area should be created for this ("Practical" and "Together").
The goals of the new website were to present the content in multimedia form. Within a clear structure, the different areas of the university were to be represented equally.
In addition, the site as a whole was to become more interactive, personal, and modern. Stephan Powilat summarizes TH Aschaffenburg's vision as follows: "The university wants an attractive, contemporary website that complies with data protection regulations. It should offer a clear information architecture and intuitive access for its core target groups."
The first prototypes are created
The procedure
We began implementing the project in mid-2020. In several workshops, we initially developed a requirements profile with the university's employees. By involving as many university employees as possible in the development process from the start, we increased the university's acceptance of the upcoming relaunch and thus prevented the impression of an elite project. In addition to the university website (www.th-ab.de), there was also a "Studying in AB" site on which the university presented its degree programs. The new website was to combine the content and design elements of both previous websites.
An editorial system was designed with the help of the design thinking approach. Together with a partner agency, we conducted training sessions for all employees who will be responsible for editing the new website in the future. In several workshops, we worked with the future editors on the basics of "good copy writing on the web". The topic of accessibility was also taught to the employees with the help of several exercises.
Parallel to that, the development of the Typo3 website focused on the usage habits of the main target groups. That's why we opted for a "mobile first" approach, prioritizing the optimization of the user experience on smartphones and tablets over other devices. For contemporary, authentic visuals that reflect the values and messages of TH Aschaffenburg, we conducted a photo shoot with staff and students.
Due to our young team, we were able to easily empathize with the main target group of possible students. In doing so, we were able to use our experience and knowledge with TH Bingen as a long-standing customer in the higher education sector to
benefit. This made it easy for us to make the right decisions in terms of university marketing, from the conception to the implementation of the project.
Meetings and Workshops for Coordination
Result and Outlook
In the beginning of March 2022, it was time: After 1.5 years of development, the new website of the TH Aschaffenburg went online. For us, however, this day does not mean the end of the cooperation with the university: We will continue to provide the TH Aschaffenburg with expert support for the ongoing operation of the website.
For us, the project with its many different subtasks was a challenge with ups and downs. In the end, the project team mastered the relaunch with ease. Managing Director Stephan Powilat draws a positive conclusion: "We are pleased that we can support the TH Aschaffenburg with the relaunch of the website and a new concept and give their marketing new momentum.
To make digital teaching a success, we have developed a series of distance learning templates for our long-term partner Adobe. Teachers can fill these with tasks and pass them on to their students.
A colorful appearance has a motivating effect and appeals to students of all ages. Unique illustrations make the templates stand out clearly from other online learning tools.
Subtle animations and individual details give the illustrations a unique look that is highly recognizable. The characters also reflect the diversity of the students, as the templates are intended to be used by teachers worldwide.
Each subject area has its own color scheme and is recognizable by an animated icon. This icon style also serves to graphically highlight the individual categories and to structure the task more clearly.
Bingen gets a technical university and makes itself fit for the future
Just over a year ago, the University of Applied Sciences in Bingen, with its more than one hundred years of history, was facing a process of clarification and transformation. In the meantime, it presents itself in a completely new appearance, under a new name, with a new logo and a new website. We accompanied and implemented this transformation, the change of image from "Fachhochschule Bingen" to "Technische Hochschule Bingen" as an agency. We were responsible for the modification of the logo, the relaunch of the website and the intranet as well as the development of a cross-media campaign for the Technical University.
The project
The primary goal of the Bingen University of Applied Sciences was to attract even more students to the province of Bingen in the future, and for this alone, attractive and coherent self-promotion is the be-all and end-all. The relaunch of the website was therefore primarily about appealing to the students of potential future students. Developing a completely new website for a university was one of our more extensive and challenging projects.
The objective
In addition to the branding in the course of the renaming, the project involved a complete redesign of the corporate identity. During the technical realization, we tried to include images that reflect the typical campus life in the context of research and teaching in order to leave a vivid impression on the visitors of the site. During the redesign of the corporate identity, we paid special attention to giving the Technical University of Applied Sciences an external presentation that is as attractive as possible, as well as simple and clear. In the future, the Bingen University of Applied Sciences will increasingly focus on maintaining partnerships with representatives of the private sector and sponsors or acquiring new ones.
We were also faced with the challenge of sifting through a good 2,500 individual web pages in the deep structure of the old website and reorganizing this mass of information more concisely and according to a more coherent concept. The old website had a very high information density and a lot of relevant content that had to be made publicly accessible in a suitable way for the different target groups. Especially in times when terms like "content marketing", "digital communication strategy" and "search engine optimization" are becoming more and more important for companies, institutions and educational facilities, it is even more important to identify interesting content and communicate it clearly to the target group. Among other things, this results in a significant increase in visibility on the web but also in public perception. It quickly became clear that the website for the future should be thought of and designed as a showcase to the outside world, and that the diverse internal teaching content etc. should migrate to the new intranet that was to be developed. - Both represented the two major parts of the overall project.
The procedure
With the coherent concept and the associated infrastructure, we were able to prevail over four other agencies in the award procedure. In addition to the website concept and an associated advertising campaign on advertising pillars and posters, another decisive factor was the "change management" theme that we offered in order to make the change and transformation process as transparent as possible as an image change.
The core elements of the project realization were the numerous project-accompanying workshops that we planned together with the Technical University of Bingen. In these university working groups, discussions were held on the concept, questions about the editing of content and the possibility of a tried-and-tested, clear reorganization of the intranet, as well as questions about typography, design and layout and the corresponding marketing.
Anyone looking at the new website of the Bingen University of Applied Sciences will immediately notice the lighthouse projects that have been created at the university. Under the menu item "Research", for example, important case studies and projects of the university are showcased. One example being the work Bingen is doing on the development of drones as a means of transport in agriculture. The first "Bingen Intelligent Radar Drone" is developed with the nickname BIRD.
The various aspects of the Bingen University of Technology in terms of a balancing the topics of scientific research and teaching on one hand and life on campus, including special awards for outstanding achievements by students or former students and celebrations and festivities on the other, have been perfectly arranged on the website.
Development status / completion
On July 1st, 2016, the new website of the Bingen University of Technology went online and shows high traffic. Of course, it will take some time for the new name and the recognition value of the new branding to catch on with the target audience, i.e. potential future students, parents, academic staff or administrative employees, doctors and professors, but we are very confident in this regard, having received only positive feedback so far and seeing this also in the web statistics.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
For Hüttig & Rompf AG we created an animated image film. The animation shows that Hüttig & Rompf AG sees great importance in partnership-based consulting and, based on over 30 years of experience, can always find the best real estate financing offer for its customers - so nothing stands in the way of moving into a new home.
Projects: Adobe Express Marketing Campaign for the UK market.
Tasks:
Concept and Format Development
Spotlight landing pages
Email Series, Paid and Social Ads
Challenge:
The challenge was to implement diverse, creative approaches while taking into account the different characteristics of the partnerships under increased time pressure.
Projects: Branding for Adobe's sponsorship of the Women's FA Cup.
Tasks:
Consonant landing page for Ongoing Adobe Express Workshops
Branding and creative assets for the final at Wembley
Design of flags, jerseys and merchandise items
Challenge:
The main challenge was to merge the existing FA corporate design with the Adobe branding. The result is a colorful, dynamic key visual that showcases both the individual players and the partnership.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Stephan is our contact person for performance marketing and is responsible for projects in the area of finance & insurance, as well as education & culture.
Mathias is our contact person for user experience, digital campaigns & email marketing and oversees projects in the area of technology and research & development.
