Digital Consulting
Sometimes it takes 10,000 hours to get really good at something 🙄.
We've been working on digital solutions since 2001 (20 x 10,000 hours 😊), gaining experience in working with large customers, medium-sized companies and start-ups.
We use this experience to provide new customers with the best possible advice. In the next steps, we'll show examples of the building blocks that make up our digital consulting. Of course, every customer has different requirements, so every digital consulting or workshop is planned individually.
5 aspects that we define together in our digtal consulting
The target group analysis involves determining and narrowing down the customers who are relevant for the company.
Tonality is a term from the field of communication. Tonality is a part of the message that is being conveyed to the recipient through style and atmosphere.
So-called touchpoints are points of contact between companies and (potential) customers before, during, and after the purchase - in other words, along the customer journey.
So-called touchpoints are points of contact between companies and (potential) customers before, during, and after the purchase - in other words, along the customer journey.
So-called touchpoints are points of contact between companies and (potential) customers before, during, and after the purchase - in other words, along the customer journey.
Web & Software Development
The heart of a digital agency is its employees - yes, like everywhere else 😊... but especially in the area of development we have a strong team that can implement the wishes of our customers at the highest level 😉
Buzzwords: DevOps, Full-Stack, TYPO3, Cloud-Hosting, Mobile First...
Online business is one of the fastest growing business sectors of our time. Hardly a day goes by without at least one new feature, Google update or browser and app updates being released. It is now no longer a matter of working out a modern website that ensures it will meet the latest standards for as long as possible; rather, it is a matter of creating solutions that move dynamically with the digital rhythm of our time and ideally set trends instead of chasing after them. This includes agile project management as well as extensive expertise in web development and internet technologies. Of course, the necessary passion and a certain degree of web affinity cannot be missing.
Who can catch up? As a digital agency with experts in the areas of web design, web development and user experience, we are always on the lookout for exciting partnerships every day and welcome every request that challenges both us and our clients.
3 hidden mistakes on almost every website
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Performance & Online Marketing
☝️ all terms with the idea to create visibility and ultimately sell a product or communicate a service. This can be important in website development or developed separately as a stand-alone campaign.
Here you need a good concept, creative visuals, suitable texts, and a realistic media budget 😊
No company today can afford to rely on just one media channel to achieve its goals. Multichannel marketing is the name of the strategy that aims to network different media across the board, intelligently and efficiently. As an online marketing agency, this is precisely where we see our strength. Whether social media marketing, cross-media concepts or the linking of analog print media with the appropriate digital advertising banners, it is precisely the interplay of different media with each other that motivates us time and again. Facebook stands for precise targeting like no other medium; nowhere can the characteristics and parameters be better defined. With the so-called "Customer Audiences", you can even retarget visitors to your website or create master data from your CRM as your own target group. Instagram is the medium of choice when it comes to posting high-quality and contemporary images, which mainly serve branding and are currently extremely popular. Viral videos and moving images continue their triumphant march unperturbed, whether influencers on major portals or YouTube channels with tips, tricks and relevant content about your product, the current trends make it clear that a company today should position itself on several platforms at the same time in order to make appropriate contact with the desired target group. Still way out in front: Twitter - the microblogging service that keeps you and your customers up to date with 140 characters.
However, all these measures are useless as long as you don't permanently analyze and evaluate them. With our IT specialists and development experts, we are able to identify the necessary interfaces of your infrastructure at any time and link them with each other in such a way that you are always up to date on the basis of real-time reporting and can recognize where there is a need for action. If you already have an internal solution, we will be happy to look into it and advise you on where there is still a need for optimization. Especially in the complex environment of performance marketing, but also in the mostly integrated reporting of social media marketing, there is an increasing need for an intuitive and simple analytics solution that provides a summarized overview of the important KPIs.
We compare search engine optimization (SEO) of a website with membership in a gym. Success is the result of a continuous process. A realistic objective is just as important as thorough research and the concept in advance. Search engine optimization is closely linked to the topic of content marketing, because search engines, like your users, appreciate high-quality content in terms of language and content.
As an online marketing agency, we also support our customers in all aspects of search engine marketing (SEM). The development of a suitable landing page, the management of the associated Google Adwords campaign, as well as regular reporting play an essential role here. In addition, it is also necessary to permanently check whether the set goals are being achieved and what can be done to further optimize the results.
Another measure for marketing your products is e-mail marketing. Statistics prove again and again the success rates of newsletter campaigns. With target group-oriented e-mail marketing campaigns, you can reach the next level in your customer communication. We are experienced in the conception and execution of high-quality e-mail marketing campaigns.
4 Facts about Performance Marketing
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Content & Social Marketing
Our social media team is therefore larger, increasingly important and well received by our customers.
🙏 @TeamSoMe
The buzzword content marketing has been on everyone's lips for some time. This means that it becomes increasingly important for companies to communicate relevant content to the respective target group. In the end, everyone benefits from this. You position your expertise and know-how and show that people can rely on you for competence and expertise. The customer can already get to know your services, your portfolio and the topic in advance and thus brings along the best prerequisites for a cooperation. And Google will also honor your willingness to publish high-quality and unique content.
Social networks are the marketplaces of the digital world. This is where users meet and decide what you like based on likes or faves. The social networks Facebook, Twitter, Instagram, LinkedIn, YouTube and TikTok now offer good opportunities to reach even very specific target groups in their respective niches. It is therefore obvious that more and more companies are recognizing the benefits of effective brand communication in the social networks. Especially for brand building, the reach of the networks is excellent. We have experience in developing and planning successful social media strategies and can help you reach your target group faster and in a targeted manner.Content is king, social media is the new internet - sounds lurid 🙄... but there is a lot of truth behind it. Whether with professional LinkedIn articles, YouTube videos or retargeting campaigns on Instagram - you can reach the desired target group on social media, but you need a content pipeline, good ideas 💡 and the right storytelling.
3 reasons why social media is the new internet
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UX & Corporate Design
Many of us have the heart 🧡 of a designer, maybe a UX designer today, shaping the interface of a website or building an email campaign - and yet the principle remains the same.... good design, appealing headlines, images with impact ✊ make all the difference.
The team work of designers and developers is not always easy 😊... but guarantees a good result.
A consistent, memorable, and high-quality visual is the key to cross-media campaigns. As a web design agency with skills in modern design and user experience, many years of experience in the areas of corporate identity, brand development, and communication design, we have the ideal prerequisites to create unique cross-media campaigns with our design teams. Starting with classic print and offline measures, such as display advertising or motifs in urban spaces and on public transport, we passionately transport these ideas into the digital world and thus create the bridge to online marketing. The visual bracket, the motifs, and the catchy design, which is picked up again on all channels, brings your ideas and campaigns to life. Your brand and your product are thus communicated to your regional and national target groups.
5 design principles that make all the difference
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